Understanding Audience

With fresh start of your Monday morning, here comes our next session ‘Understanding Audience’. I would primarily like to thank everyone who went through my earlier session and I am glad many got enlightened by information in it. 

After clearing basics, now we will move ahead with ‘Understanding Audience’

Let’s get to the point.

Technically, people who like, follow, share, comment or perform any activity on your page or post are collectively called as ‘Audience’ in social media area. Some of the platform also use term ‘Followers’ for audience. E.g. If you see your own friend list of your Facebook account, you will also see people following you too. Also, in this blog we will be referring your existing clients/customers/consumers as ‘Audience’, as it will be easier to relate and understand the actual market advertisement viewers and social media advertisement viewers in single term.

To start you have to first ‘Put yourself in Audience shoes.’

As in actual market, seller always think about ‘would I buy this stuff if anybody sold it to me?’. Same thought process must be followed in social media marketing. Before creating content and posting it, always first give a deep thought, how would I react to content if I am an Audience? Would I like to see it? Would I share it? Would I get converted into consumer for the company? 

This process is time taking, but once you understand your Audience thinking process, their views, liking and interest, it’s a win-win situation for you always. Not everything you like and adore will be liked by others too, it’s the perspective that you have to study and then execute.

To start understanding this, you can start a small survey in your own close circle. Create content and show it to your friends, family member or any other circle that you trust. Agencies, like mine (AK Media Services) have a special consultation and services to give you a brief understanding and execution on ‘Understanding Audience and Audience based social media campaign.

In social media advertising, we divide Audience in 3 categories:

A. Demographically: In this type, your audience is selected in terms of Age, Gender, Education, Occupation, Locality, etc. It is technical data which is filtered according to your requirement of audience.

B. According to the thought process: We always see, on social media platforms, you are always asked with questions about your interests and likings also recommendations are popped, etc... These are the questions on which your profile is built up other than demographic information. This database is created by social media

platforms at the backend and this can be used wisely for your social media advertisement.

C. According to the type of product/service you provide: It is very important to choose audience as per kind of product and services you provide. For example, I will not be interested in a tractor ad on social media as I am not at all into it; instead I am more interested in clothing and fashion, which is my area of interest. Thus, first a deep study on what are our product/services must be conducted and then audience selection must be conducted.

Remember, ‘even though its technology that holds social media platforms, it’s human that actually keeps it working.’ So, it is very important to first study and understand your audience into your social media advertisement strategy making and campaign.

In our next session, we will be looking into ‘Types of Content and their selection on Social Media Platforms’.

For any questions or feedback you can comment below or contact me on akorhalkar@gmail.com.

Go Green, Say No To Paper....Be Social!!!

© Amarja Korhalkar

Behind The #Hashtags

In the era we are living, we see the moment we wake up, first thing we look for is our Mobile. Checking Whatsapp, Facebook and other social media platform is what we do. Many a times people like to check the news app immediately as they wake up. Earlier, people had tea with their newspaper, but today its apps and social media platforms that accompanies tea. (Ratio still exists though).

It’s a known fact that now-a- days Social Media is not just limited to personal use, but has expanded and is still expanding as one of the main tools for marketing and promotion of businesses. However, people are still confused about the exact use of Social Media Marketing for their respective companies/industries with respect to earning profits, customer conversion and expansion of the existing customer base.

Based on the market condition today, it is difficult for many emerging companies and start-ups to hire an agency for the purpose of social media marketing. I have come up with a solution to this problem. I am starting a blog series, where I will share some insights on Use of Social Media Platform for Your Business. This blog series will be a step-by- step guide for the ones who are looking for ways to expand their business.

Behind the #Hashtags would primarily include the basic information that must be understood and further we can get into strategy building for business transformation.

In this part we will clear our basics, so that you will get to know the actual terms, advantages, and the type of content used in Social Media Marketing.

Let’s get to the point...

1. What is the difference between Digital media marketing and Social media marketing?

Many a times, people get confused between the terms Digital Media Marketing and Social Media marketing. Let’s understand the difference first.

Simple definition of Digital Media Marketing is - marketing done with combination of electronic devices and internet.

Areas of Digital Marketing for various businesses are:

a. Social Media

b. Website and Search Engines

c. App

d. Email

e. Google ad-words and analytics, etc.

Whereas, Social media marketing is marketing done with the help of interactive platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, and so on. It is as simple as that.

2. Why is social media Awesome?

Yes, the word is Awesome. It is said that by using social media platforms you can actually gain much more than you expect. Some of the results you can obtain are:

a. Drive traffic to your website

b. Great help for SEO (Search Engine Optimization)

c. Direct connection with consumers

d. Your competition is social, so you have to be social

e. Social Media is a weapon through which you can build Brand Loyalty, as customer can directly interact with you from any place on earth at any time. Your availability towards them makes lot of difference and thus shows growth in business.

3. What are the highlighted advantages of Social Media Marketing?

When you invest in advertisement, in terms of Time and Money, you definitely must look forward for benefits and expected results. Social Media Platform when used strategically definitely helps you gain benefits for your business. 

Some of the benefits are:

a. Your business can reach to exact audience you want and in exact investment you did

b. You can measure the reach of your advertisement, understand its analytics and make

improvements in the advertisement accordingly

c. Digital Media Marketing when used strategically, it is one of the cost effective marketing platform for business.

For instance: a single advertisement featured once in the news can cost between Rs. 20,000 to Rs. 2,00,000. But Social Media Marketing can cost you from Rs. 5000 to the amount you want to spend.Thus, it is in your control how much you want to spend and what exact results you want from it.

d. The speed of social media marketing is way too fast than any other media in today’s era. Thus, advertising through this medium can make you reach to your consumers/followers rapidly than any

other medium.

4. What are the types of content we can create for Social Media Marketing?

There are various kinds of content that can be created for Social Media Marketing such as:

a. Photograph with written content on it (Most commonly used)

b. Graphics and Illustrations

c. Videos (advertisement, informative, entertainment, manufacturing, making, musical, animated, etc.)

d. GIFs

e. Write- ups (Short notes, long notes, blogs, etc.)

Above mentioned content is mostly used by businesses today. We can strategically choose the content that can be used for our business.

5. What Language should we use for Social Media Platforms?

It is very important to understand and interact with your audience in language they understand. To recognize this, first you must be aware about your audience profile [Preferred Language (English, regional, mixed, etc), style adopted, words commonly used by specific target group, and so on.]

'Understanding Audience' is our next session that will be uploaded very soon. For any business, it is very important to understand consumer/clients (Audience) for business conversion. We will specifically talk about Audience, its type, thought process, and business conversion through it.

I hope, above information makes you understand the basic of Social Media Marketing.

For any question or feedback, you can contact me at akorhalkar@gmail.com or you can comment below the blog.

Stay Green, Say no to Paper....Be Social!!!

© Amarja Korhalkar