In the era we are living, we see the moment we wake up, first thing we look for is our Mobile. Checking Whatsapp, Facebook and other social media platform is what we do. Many a times people like to check the news app immediately as they wake up. Earlier, people had tea with their newspaper, but today its apps and social media platforms that accompanies tea. (Ratio still exists though).
It’s a known fact that now-a- days Social Media is not just limited to personal use, but has expanded and is still expanding as one of the main tools for marketing and promotion of businesses. However, people are still confused about the exact use of Social Media Marketing for their respective companies/
Based on the market condition today, it is difficult for many emerging companies and start-ups to hire an agency for the purpose of social media marketing. I have come up with a solution to this problem. I am starting a blog series, where I will share some insights on Use of Social Media Platform for Your Business. This blog series will be a step-by- step guide for the ones who are looking for ways to expand their business.
Behind the #Hashtags would primarily include the basic information that must be understood and further we can get into strategy building for business transformation.
In this part we will clear our basics, so that you will get to know the actual terms, advantages, and the type of content used in Social Media Marketing.
Let’s get to the point...
1. What is the difference between Digital media marketing and Social media marketing?
Many a times, people get confused between the terms Digital Media Marketing and Social Media marketing. Let’s understand the difference first.
Simple definition of Digital Media Marketing is - marketing done with combination of electronic devices and internet.
Areas of Digital Marketing for various businesses are:
a. Social Media
b. Website and Search Engines
c. App
d. Email
e. Google ad-words and analytics, etc.
Whereas, Social media marketing is marketing done with the help of interactive platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest, and so on. It is as simple as that.
2. Why is social media Awesome?
Yes, the word is Awesome. It is said that by using social media platforms you can actually gain much more than you expect. Some of the results you can obtain are:
a. Drive traffic to your website
b. Great help for SEO (Search Engine Optimization)
c. Direct connection with consumers
d. Your competition is social, so you have to be social
e. Social Media is a weapon through which you can build Brand Loyalty, as customer can directly interact with you from any place on earth at any time. Your availability towards them makes lot of difference and thus shows growth in business.
3. What are the highlighted advantages of Social Media Marketing?
When you invest in advertisement, in terms of Time and Money, you definitely must look forward for benefits and expected results. Social Media Platform when used strategically definitely helps you gain benefits for your business.
Some of the benefits are:
a. Your business can reach to exact audience you want and in exact investment you did
b. You can measure the reach of your advertisement, understand its analytics and make
improvements in the advertisement accordingly
c. Digital Media Marketing when used strategically, it is one of the cost effective marketing platform for business.
For instance: a single advertisement featured once in the news can cost between Rs. 20,000 to Rs. 2,00,000. But Social Media Marketing can cost you from Rs. 5000 to the amount you want to spend.Thus, it is in your control how much you want to spend and what exact results you want from it.
d. The speed of social media marketing is way too fast than any other media in today’s era. Thus, advertising through this medium can make you reach to your consumers/followers rapidly than any
other medium.
4. What are the types of content we can create for Social Media Marketing?
There are various kinds of content that can be created for Social Media Marketing such as:
a. Photograph with written content on it (Most commonly used)
b. Graphics and Illustrations
c. Videos (advertisement, informative, entertainment, manufacturing, making, musical, animated, etc.)
d. GIFs
e. Write- ups (Short notes, long notes, blogs, etc.)
Above mentioned content is mostly used by businesses today. We can strategically choose the content that can be used for our business.
5. What Language should we use for Social Media Platforms?
It is very important to understand and interact with your audience in language they understand. To recognize this, first you must be aware about your audience profile [Preferred Language (English, regional, mixed, etc), style adopted, words commonly used by specific target group, and so on.]
'Understanding Audience' is our next session that will be uploaded very soon. For any business, it is very important to understand consumer/clients (Audience) for business conversion. We will specifically talk about Audience, its type, thought process, and business conversion through it.
I hope, above information makes you understand the basic of Social Media Marketing.
For any question or feedback, you can contact me at akorhalkar@gmail.com or you can comment below the blog.
Stay Green, Say no to Paper....Be Social!!!
© Amarja Korhalkar
Good job amarja. Congratulation. Well done.
ReplyDeleteThanks A Lot !
Delete